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“Everything runs more quickly, reliably, and simply since we moved to the Lenovo and VMware hyperconverged solution. Interruptions to our sales processes are a thing of the past, so we can focus on growing our online business.”

Daniel Neira Lemos

IT Manager, Grupo Ali

At-a-Glance

Enabling non-stop availability for a dynamic retail environment.

Established in 1977, Grupo Ali is a medium-sized retailer headquartered in Ferrol, Spain. The company has three verticals: Ali Baby, Ali Toys, and Ali Home, offering baby products, toys, and household items respectively. Today, Grupo Ali's retail space encompasses more than 12,000 square meters and the company operates warehouses covering approximately 6,000 square meters.

Grupo Ali is now focused on growing from one of the main retailers in Ferrol to capturing sales across Spain through its online stores. When the COVID-19 pandemic limited footfall at the company's stores, Grupo Ali seized the opportunity to invest in its online presence.

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