“Using straightforward text prompts, our teams can rapidly create compelling content and see it presented in a variety of formats—for example, as a presentation deck or a brochure. Marketers can change out the images and regenerate portions of the text as they see fit, and then submit the final asset to a human reviewer for approval to release externally. Studio AI makes content creation fast and easy, so we can focus on what counts: the customer.”
At-a-Glance
- Customer: Lenovo Powers Lenovo – Studio AI
- Industry: Technology
- Region: Asia Pacific,Australia and New Zealand,China,Europe,Latin America,Middle East and Africa,North America
- Topic: Artificial Intelligence,IT Transformation
Lenovo harnesses generative AI to create compelling content
Lenovo’s Studio AI solution guides marketing and sales teams through the content-creation process, enabling them to deliver tailored, high-quality materials to IT decision-makers in hours, not weeks.
Features
· Real-time content creation engine powered by cutting-edge LLM technology with a retrieval augmented generation (RAG) architecture.
· Highly accessible user interface enables marketers to create high-quality assets with simple prompts.
· Creates original marketing content personalized based on the intended reader’s industry, buying history, role, and more.
· Recombines existing AI-created content assets into highly targeted new deliverables.
· Built-in protection for sensitive personal and commercial information.
· What-you-see-is-what-you-get editor allows teams to rapidly lay out their content.
Results
11,500+ Lenovo sellers and partners onboarded
Up to 90% Faster content creation
70% Cost reduction for product launches
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